I've been suggesting that Mike should consider changing the name. It was, presumably, supposed to make it blend with other Apple native apps, but there are three issues right now:
* it's very hard to google, Files being a very generic term
* it will be difficult to brand, again, Files is just too generic
* if you somehow succeed with the previous two, Apple could decide to create a new file manager, call it Files.app (like the new Photos.app) and then there'll be a problem
Just look at this text from the website: "Files Manager Free. Files for OS X Files is a modern file manager." If I were to recommend this to a friend, I wouldn't even know how to start
You know where this is goingFriend: Do you know a good file manager?
Me: Yeah, Files Manager.
Friend: So, do you know one?
Me: Yes, Files Manager. Files actually.
Friend: Yes, for files. So what's the name of it?
This is the classic Al Ries on branding. I'm not sure if you're familiar with his books, but i.e. from his "22 laws" book, see slide 35 here: http://www.slideshare.net/ProfessorMath ... laura-ries
I'm not even talking about issues with positioning (SEO) for Files in Google.
I love this app and I'd like to see it succeed and that's what got me thinking about the naming and branding. Perhaps now is a good time to consider the name change, huh?